This 2007 study represents part of the formative qualitative research conducted for the creative development of the Jamaican Social Marketing Campaign which sought to encourage condom use in primary relationships. In this study, concepts such as what constitutes a primary relationship and the barriers to and opportunities for condom use therein are examined. Two focus groups were conducted to contribute to the content of this study and they included (a) females 19-24 years and (b) males 25-29 years.

Attachments:

Jamaica Report_on_Primary_Relationships_and_Condom_Use[1].pdf

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